SocialSpark by IZEA - Bringing Advertisers an Publishers together.

[todorosim]

IZEA, PayPerPost's parent company Will be launching a new social network in January 2008 called SocialSpark.
”It’s the first social network that is designed from the ground up to be advertiser-centric, while preserving the free, managed flow of user information common within other networks” said CEO Ted Murphy.

SocialSpark is a place for advertisers to interact with bloggers who are willing to take pay per post type advertising and run with it. Get to know them, see how big their audience is.

TechCruch claims "craps" that the SocialSpark will potentially cause nothing more than further the pollution of the blogosphere by encouraging paid promotions...

I couldn't agree less with that statement.

The Blogosphere / Socialsphere requires both advertisers and publishers to work hand in hand to support each other. It's only when you've worked at opposite ends of the table that you realize this. As a full time marketing manager, finding relevant distribution channels and cost effective ones is a constant battle. As a part time blogger, receiving recognition and advertising opportunities is rewarding.

IZEA's on the right track, now it's a question of will the online community embrace their platform?
Have you used PayPerPost ? Will you be testing SocialSpak? What's your take on it?